Melody goes out of stock on Blinkit, Zepto as PM Modi gifts toffee to Giorgia Meloni in viral reel

A light-hearted diplomatic moment between Narendra Modi and Giorgia Meloni has unexpectedly triggered a candy craze across India , with Melody toffees reportedly going out of stock on Blinkit , Zepto , and Swiggy Instamart . The viral "Melody" reel The frenzy began after Meloni shared a viral reel from Rome, where Modi gifted her a packet of the iconic Melody chocolate toffee during his visit to Italy. In the clip, Meloni smiles while holding the packet and says, “Prime Minister Modi brought us a gift... a very, very good toffee.” Modi then jokingly says, “Melody,” prompting laughter from both leaders. Meloni captioned the video, “Thank you for the gift.” Thank you for the gift pic.twitter.com/7ePxbJwPbA — Giorgia Meloni (@GiorgiaMeloni) May 20, 2026 Netizens react Within hours, social media users flooded X, Instagram, and Reddit with memes and screenshots showing Melody marked “out of stock” on grocery delivery apps. The long-running “Melodi” meme, a portmanteau coined from Modi and Meloni’s names during the 2023 G20 Summit, resurfaced instantly, turning the candy into the internet’s latest obsession. Netizens reacted with humour and nostalgia. One user joked, “Parle will never get better brand ambassadors than Modi and Meloni.” Another wrote, “Years of ads couldn’t do what one reel did in six hours.” Several users posted screenshots of failed orders from Blinkit and Zepto, while others revived the famous slogan, “Melody itni chocolaty kyun hai?” According to reports, Melody disappeared from inventory across multiple cities, including Delhi, Mumbai, Bengaluru, Gurugram, and Noida, as searches for both “Melody” and “Parle” surged online. Brands and platforms also joined the trend. Parle Products posted a cheeky response online, calling the moment “sweetening relationships since 1983.” No way melody is out of stock already 😭 pic.twitter.com/qdLMz8ejkV — shubham (@nousernameehere) May 20, 2026 Melody is sold out on Big Basket, Swiggy and Jio Mart at my current location. Brisk business for Parle :) pic.twitter.com/WIpjgZaF9C — Manas Muduli (@manas_muduli) May 20, 2026 Also read: VinFast to launch green taxi services in India, plans ₹8/km fare model to take on Ola, Uber, Rapido Melody goes out of stock Meanwhile, Blinkit and other quick-commerce platforms acknowledged the sudden demand spike through playful social media posts and app notifications highlighting the stock shortage. Reports also suggested that brands and airlines joined the viral “Melodi” trend with meme-based marketing posts of their own. The symbolic diplomatic gift has now become one of India’s most unexpected viral consumer moments of the year, with a ₹1 toffee turning into a nationwide phenomenon overnight. View this post on Instagram A post shared by Blinkit (@letsblinkit) Also read: Kerala govt builds first-ever AI ministry; PK Kunhalikutty to oversee portfolio